Ways of seeing

Graphic Design / Merchandizing

Academic Project (2024)

The IDEAL Cinema hosted a re-screening of the documentary series “Ways of Seeing,” conceived by John Berger and produced by Mike Dibb. The series was broadcasted by the BBC in 1972 and adapted into the book of the same name. The IDEAL Cinema aims to promote the re-screening of the documentary series through a visual identity that highlights the event.

The cinema seeked to ensure that the visual communication materials for the series take an experimental and process-oriented approach capable of drawing on different visual languages and references.